By Ally Morrison
Gus Mayer on April 30 will be hosting Brunch with Birdy, an event featuring Smart Birdy, a women’s luggage company.
Beginning at 11 a.m., Gus Mayer will have complimentary tea and pastries while founder and CEO of Smart Birdy, Abby Listo, gives a demonstration of the brand’s newest collection.
Listo also will educate guests on how to pack effectively and give styling tips to pack for a three- to five-day trip.
Smart Birdy has been featured on the Today Show, Shark Tank and Ellen for its shape, smart technology and packing capabilities.
Abby Listo founded Smart Birdy after doing some traveling of her own following her graduation from the University of Cincinnati with a degree in marketing and international business.
“Smart Birdy was kind of an ‘aha’ moment,” Listo said. “At the time, I had a round bag that I would travel with and got so many compliments on it. Everyone would say it reminded them of the iconic hat box. After years of traveling with it and continuing to get feedback, I was on a trip to Spain and was inspired.”
Listo wondered if she could make her bag into a suitcase, but not only a suitcase – a suitcase with features designed specifically for the traveling woman.
In 2016, Listo made her vision come to life. Now an established luggage company, Smart Birdy luggage includes 10 customizable accessories such as a jewelry case, a portable charging battery and a bluetooth speaker.
“At Smart Birdy, we define smart as fashion, function and technology,” Listo said.
After years of selling Smart Birdy online, Listo took her product line to Gus Mayer, the brand’s first brick-and-mortar store, because of its location and boutique atmosphere.
“I loved the fact that Gus Mayer was based in the South,” Listo said. “They have a really great reputation, and they’re completely on trend with all of their products. I love their mix of designer brands and smaller brands. They promote the bag really well, and they’ve been buying from us every single month since we started selling with them last summer.”
Smart Birdy is now carried by two retailers, Gus Mayer and Bloomingdales, and is the only suitcase airlines consider both a personal bag and a carry-on.
Brunch with Birdy is a free event and will be held April 30 from 11 a.m. to 4 p.m.
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April 20, 2022 at 02:05AM
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