Paravel luggage bundle.
ParavelAs an intrepid globe-trotter following his graduation from Harvard—and later, when he worked in merchant banking at Goldman Sachs in New York—Andy Krantz noticed something: That while the way people were traveling, and how they recorded those travels, was shifting, “the major players in the travel goods space were not.”
Today, the vast majority of vacationers and business-travelers snap at least some part of their journeys to send to friends or family or to put on social media. Yet, as Krantz notes, most brands “were still focusing on black bags made for the airport luggage carousel, suitcases meant to be used for a trip and then stuffed away under a bed or deep in a closet until the next time.”
When asking friends what suitcase brand they owned and why they had purchased it, he kept hearing the same phrase: “It was the least-worst thing [we could buy].”
“Our entire generation was grappling with this enormous white space, unable to find beautiful, functional travel bags that create as much excitement and aspiration as the trip itself,” says Krantz, 30, a Kansas City-native who now divides his time between New York and Tuxedo Park, around an hour’s drive from Manhattan.
In November 2016, Krantz and his business partner Indre Rockefeller—who had previously worked together at the luxury Spanish fashion house Delpozo—launched the luggage label Paravel. As important as the elegant aesthetics was creating a brand that is sustainable.
“The nature of our business is to encourage movement,” he says, “and we believe this carries with it a moral obligation to reduce our impact on the planet.”
The Aviator carry-on.
ParavelTHE ITEMS
Krantz is most proud of the Aviator, Paravel’s carry-on suitcase, which has a five-year warranty and is TSA approved. With two sizes available—one for domestic travel and one for international—the retro-style comes in an array of color palettes, including Scout Tan (think cream with a dash of caramel), Safari Green, and the darker Boxcar Red.
Best of all, the Aviator features a recycled polycarbonate shell, an aircraft-grade recycled aluminum handle, recycled zippers, and is lined with Paravel’s Negative Nylon fabric, woven from 15 recycled plastic water bottles. All leather details are vegan, made from TPU, a material which is low in waste and emissions, is non-toxic, and is biodegradable.
The Cabana Tote, like the Aviator, takes its cue from other people’s waste: in this case, it is made from 23 recycled plastic water bottles. Its canvas exterior’s silicone coating means it can be wiped clean, while protecting it from stains, and its pockets are secured with zips designed to keep valuables dry and sand-free.
The limited-edition handmade Café Tote, meanwhile, is crafted from jute coffee bags sourced from traders in Brazil, Nicaragua, India, and Tanzania that would otherwise end up in a landfill. “Jute is one of the world’s most sustainable and resilient fabrics, so we work in partnership with a 105-year-old, family-owned factory in the north of Italy to carefully clean each of the bags and transform them into one-of-a-kind totes,” Krantz says. “To top it off, we use sustainable cork to create the structure for the bag’s circular handle.”
THE PRICE
The Aviator retails at $255 for the domestic carry-on and $275 for the carry-on plus, designed for international flights. The Cabana Tote costs $165, with an array of different candy-colored striped straps available for $45; personalized hand-painted letters or emojis can be added for respectively $65 or $75.
Paravel also has a line of backpacks, duffle bags, belt bags, and organizer cases, including the $35 Fold-Up Belt Bag, the $65 Fold Up Backpack, and the $95 See-All Vanity Case. All shipping is carbon neutral and is free for orders over $75.
WHAT’S THE GOOD?
Paravel has set the goal of becoming the first 100% sustainable travel brand by 2021. The ambitious date is recognition of “the urgency of the situation,” Krantz says.
The company’s focus on recycling is a result of the plastic water bottle’s ubiquity in travel settings: in 2018, over 4 million sold in just the San Francisco airport alone.
“We saw a real opportunity to take the waste being created out of the ecosystem and repurpose it into our Negative Nylon bags—in which we hope our travelers carry a reusable water bottle when they’re flying,” Krantz says, noting that the Negative Nylon bags are created from 100% recycled water bottles. “To date, we have recycled more than 1.635 million post-consumer water bottles into Paravel bags.”
Sustainability for Paravel “making better choices around materials: lining our bags with fabric woven from post-consumer recycled plastic water bottles rather than virgin nylon,” Krantz says. At other times, however, “it means being deliberate around how our company operates: freighting our goods via sea rather than air, partnering only with companies that share our values, and requiring our suppliers to adhere to a Code of Social Responsibility.”
Philanthropy is also key: This year, Paravel has donated tens of thousands of dollars (including 10% of proceeds from sales of their Café Tote) to Direct Relief, which helps healthcare workers by providing protective gear in the fight against the coronavirus. More recently they launched a donation campaign for the NAACP Environmental and Climate Justice Program, which addresses the disproportionate impact of climate change and other environmental inequities on communities of color.
WHAT’S NEXT?
It isn’t only about Paravel, however, but spreading the message of sustainability further. “We are also helping our suppliers to improve the sustainability of their own businesses and will soon be extending the reach of our sustainable efforts beyond just the bags our customers are buying and into how they travel with them,” Krantz says.
"luggage" - Google News
November 26, 2020 at 08:10PM
https://ift.tt/3md2KJa
Good Company: Paravel Luggage Mixes Aesthetics and Sustainability - Barron's
"luggage" - Google News
https://ift.tt/2MXqDoI
Shoes Man Tutorial
Pos News Update
Meme Update
Korean Entertainment News
Japan News Update
Tidak ada komentar:
Posting Komentar